If you've logged into dealr.cloud or Dealer Title Solutions recently, you may have noticed a new look — both products now carry the unified Dealr brand. It's a small visual change with a bigger story behind it. Here's what's changing, what isn't, and why.
We didn't start as a brand exercise. We started inside a working independent dealership, building dealr.cloud to solve the everyday headaches of running the place — inventory, leads, deals, service, and accounting in one system instead of a dozen disconnected ones.
That journey started in 2016, when dealr.cloud was born; by 2019 we'd grown enough to bring on our first employees. In late 2022, we launched a second product — Dealer Title Solutions — to take on the slow, paper-heavy world of vehicle titling and registration, built on the very same mission, vision, and values. The two products now sit under one company, Dealr — and co-branding the interfaces is simply the final, visible step of a journey years in the making.
Mostly, the badge on the door. You'll see the Dealr brand carried consistently across both platforms — one shared look that reflects one company standing behind both products. Here's what stays exactly the same:
If you use just one of our products, nothing about how you work changes. If you use both, they'll simply feel more like the single, connected experience they were always meant to be.
Because it's true, and because it reflects what we're here to do. Our mission is to empower dealership success by making the complex simple, in pursuit of a simple vision: simple, joyful automotive experiences. One brand across our products is a small, honest step toward that — fewer logos to track, one company to hold accountable, one promise. That promise rests on the values we run the company by:
Nothing at all. The new look rolls out automatically, and you can keep working exactly as you do today.
Same Dealr. Same team. Same mission — just one brand carrying it forward.
With gratitude — and real excitement for what's ahead,
