Joyful Automotive Experiences

We’re a team of dealership pros, developers, and support specialists who care deeply about the dealerships we serve. We build tools that help dealers win — operationally, financially, and every day, on the ground.

We have a deep passion for the automotive world and a clear purpose: to support the success of dealership owners and operators. I started Dealr in the backroom of Insight Automotive, my family’s dealership, to solve our very own challenges, then slowly introduced it to our dealership friends. Now we’re nationwide.

Operate and Grow with Confidence: We’re proud to offer tools that are fast, intuitive, and backed by a responsive team that’s with you every step of the way.

‍Your success is our legacy.

Forrest Middleton

Founder & CEO, Dealr Inc.

OUR MISSION

Empowering dealership success by making the complex simple

OUR VALUES

WE ARE INTENTIONALLY DIFFERENT

We make decisions guided by purpose, choosing intentionality over conformity. We prioritize thoughtful solutions that reflect our vision and leverage our unique strengths to create value.

WE ELEVATE THE ORDINARY

We believe in creating experiences that are more than just interactions. We strive to exceed expectations, transforming routine moments into those that surprise and delight.

WE SEEK BETTERMENT

We challenge the status quo with agility and ingenuity, driving continuous improvement in everything we do. We iterate by exploring possibilities and redefining standards.

WE EMPOWER EACH OTHER

We cultivate collaboration and individual empowerment to achieve collective success. We emphasize growth, recognize contributions, and encourage each other to take initiative that leads to meaningful impact.

We’re not just software people — we’re dealership people.

From front desk to back office, we’ve lived the grind. That’s why we built dealr.cloud to run your entire dealership, and Dealer Title Solutions to make title work fast, accurate, and painless. Tools we needed — now they’re yours.

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